Kitalma
Perfect Press
Challenge (Discover)
Uneven Results and Performance
Many flatbread presses produce inconsistent thickness, leading to uneven cooking.
Bulky or heavy designs make pressing cumbersome and tiring.
Usability and Comfort Issues
Poor handle ergonomics strain hands and wrists, discouraging regular use.
Difficult for small-handed or elderly users to press effectively.
Style and Space Constraints
Traditional presses are often oversized, cluttering modern kitchens.
Lack of compact, visually appealing designs reduces usability and desirability.
Solution
(Design → Engineer → Optimize → Validate)
Design-led innovation: Ergonomic handle evenly distributes force across the dough for effortless, uniform pressing.
Engineered for performance: Lightweight, rust-resistant aluminum plates with premium non-stick coating ensure smooth release without tearing.
Optimized for usability and efficiency: Compact, countertop-friendly form makes pressing simple, safe, and comfortable for all users.
Validated with user insights: Comfortable for daily use, stable base enhances safety, and dishwasher-safe materials ensure convenient cleaning and long-term durability.
Result
(Produce → Market Impact)
Sleek, compact, and effortless — engineered for even pressing, ergonomic comfort, and everyday reliability. A consumer-driven concept realized through production-ready execution, recognized with the Good Design Award.