Kitalma
Super Juicer
Challenge (Discover)
Effort and Strain
Traditional handheld juicers require excessive hand strength, causing wrist and hand fatigue.
Manual tools provide uneven extraction, leaving juice behind and requiring extra effort.
Mess and Cleanup
Juice often spills during extraction or transfer, creating mess and wasting product.
Seeds and pulp contaminate juice, requiring extra filtering or straining.
Inefficient Juice Extraction and Limited Adaptability
Juicers often fail to extract all juice efficiently, wasting fruit.
Limited adaptability for different fruit sizes reduces usability, making some fruits difficult or impossible to juice effectively.
Solution
(Design → Engineer → Optimize → Validate)
Design-led innovation: Comfort Press Technology uses tabletop leverage for effortless, natural pressing, reducing hand and wrist strain during frequent or large-quantity juicing.
Engineered for performance: Removable strainer separates seeds and pulp, delivering smooth, clean juice for any fruit—lemon, orange, grapefruit, grape, and soft fruits alike.
Optimized for usability: Integrated juice chamber and built-in spout enable direct, mess-free pouring without extra bowls. Compact, dishwasher-safe design ensures convenience and daily use.
Validated with user insights: Ergonomic press tested for comfort and versatility; supports various fruit sizes, maximizes extraction, and minimizes effort, making juicing quick, clean, and enjoyable.
Result
(Produce → Market Impact)
Effortless juicing, every time — a product shaped from consumer insight to production-ready reality. Delivers ergonomic comfort, mess-free direct pouring, and consistent extraction for all fruit types. Recognized with the Good Design Award for its innovative design, ease of use, and daily impact.